A Premium Skincare Brand
A skincare brand created by a Harley Street aesthetic practitioner.
Task:
An ongoing platform strategy with the aim of-
- Developing content to increase engagement rates across the platform
- Streamlining imagery used on the platform for brand consistency
- Managing community management and social networking efforts
- Integrating user-generated content into social media efforts (when available)
Strategies and Tactics:
Developed consistent social media content categories focused on driving key messaging.
- The USP: Focused on highlighting unique advantages product has in the medical skincare market.
countryside. Focused on country living and country pursuits.
- Punchy product: Highlighting the uses for the products.
- Educate not intimidate: Focused on educating people on the benefits of the product in a friendly
but authoritative tone.
- Inside Out – Outside In: Inspirational and motivational quotes to inspire people to live their best lives
from the inside out.
The Results:
- Followers up 356% from June – September 2019. Total 13k new followers.
- Post engagement increased rates by 1342% from an average of 70 weekly likes to an average of 500
likes per week .
Category
Case Study