A Menswear Fashion Brand
A boy’s & men’s fashion, footwear and accessories brand.
Task:
An ongoing 3 platform social strategy ( IG, FB & Twitter) and influencer marketing campaign with the aim of –
- Developing content to increase engagement rates across Instagram and FB.
- Creating a strong TOV and style guide, that captured the brands’ ethos.
- Develop influencer & micro-influencer relationships through takeovers and brand partnerships.
- Actively manage community management.
- Integrate user-generated content into social media efforts.
Strategies and Tactics:
- Developed consistent social media content and posting schedule focused on driving key messaging.
- Developed an influencer marketing strategy to further brand awareness.
- Styled lifestyle images of the product for social media channels
- Developed Facebook advertising campaign to expand the reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions.
- Developed a user-generated content strategy focused on monitoring mentions of the brand, connecting
and sharing consumer photos
The Results:
- Secured over 30 influencers. Some Influencers took over the BI Instagram account for the day and shared
how they would style their £50 gifted items, others posted style shots or flatlays. They were also given a
30% off discount code to pass on to their followers. This increased spend on the featured items by 500%
with popular bloggers.
- Ran a successful ‘Student Sessions’ campaign which increased spend in Swansea and Bristol stores by
101% over the same period from the previous year.
Category
Case Study