A Luxury Interiors Brand
A luxury British heritage interiors, fabrics and accessories brand.
Task:
An ongoing platform strategy with the aim of –
- Developing content to increase engagement rates across the platform..
- Creating a strict and pre-approved TOV for complete brand consistency.
- Deliver an on-brand community management strategy.
- Create a less static user experience with gifs and videos while maintaining strict brand guidelines.
Strategies and Tactics:
Developed consistent social media content categories focused on driving key messaging. Categories include:
- Cotswolds’ Living: Focused on highlighting the carefree joy and relaxed bohemian luxury of the English
countryside. Focused on country living and country pursuits.
- Interiors Worth Talking About: Highlighting different ways people use their purchases and style their
rooms using UGC on the grid and stories and inspire them to share with others.
- Behind The Scenes: Highlighting the different types of fabrics and the inspiration behind them.
The Results:
- Increased weekly post engagement rates by 56% from an average of 2.1k weekly engagements to 3.5k
weekly engagements.
- Increased average weekly post impressions by 222% from an average of 20k weekly reach to 45k weekly
impressions
Category
Case Study