Ro Laurren
Strategic Influencer, Community and Culture Marketer | Head of Social, Influence & Community
Strategic Marketing Leader & Cultural Architect with over a decade of experience navigating the high-stakes intersection of culture, community, and commerce.
I specialise in building ‘human-first’ brand equity for global powerhouses and high-growth media disruptors, moving beyond traditional broadcasting to turn passive audiences into active participants. Combining a journalist’s eye for storytelling (BA Hons) with the commercial rigor of a Mini MBA, I bridge the gap between bold, culture-shifting creativity and uncompromising data-driven accountability.
I am an expert in architecting social-first dominance and high-impact influencer ecosystems, orchestrating partnerships that creators are proud to lead and audiences genuinely trust. My approach merges narrative craft with commercial logic, ensuring that every multi-channel campaign, creator collaboration, and community initiative delivers measurable business impact. I don’t just manage brands; I build the digital and physical spaces where people belong. Driven by a relentless ambition to move the needle, I deliver the strategic edge required to define the next era of brand storytelling and consumer behaviour.
